Exhibition and product

实训目的和要求：了解参展程序，产品展示，布展。

实训手段：展会模拟，多媒体辅助手段

项目流程：

1. 产品目录和样品的准备preparing the product catalogue and samples 2. 展位布置decorating the booth 3. 产品展示 product presentation

4. 回答潜在客户的相关问题 answering question by the visitors 5. 展后的问题处理 after the show

测试能力： 1. 语言表达

2. 人际沟通能力 3. 团队合作 4. 计划制定 5. 商务礼仪

评分标准：

小组：合作协调性和配合性；是否有创新之处或独特之处 个人：语言能力，服务礼仪，团队合作

详细落实：

Each company should prepare its product catalogue and samples; decorate its booth creatively; the salesperson should try to introduce their products, especially its special advantages to the visitors, and write down their customers’ information; besides, each person should pay attention to their proper etiquette.

Everyone will be given a individual score and a group score. The group score includes two parts: the normal score and the extra score. Every visitor chooses one seller, so the seller who gots more buyers gets more extra scores. The normal score is decided by how well you act during the process and how well you do with the related writing.

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Tips:

Product presentation topics

Following is a list of topics typically included in a technology product presentation. Which topics to include, their order and the level of detail depend on the situation. However, each section in the presentation should relate directly to the presentation’s purpose and key messages. Additionally, a product demonstration may be incorporated as part of or as an addition to the presentation. 1.Company overview and history 2. Key presentation points

3. Vision, value proposition and product differentiators 4. Features 5. Applications

6. Product and feature configurations 7. Pricing

8. Competitive comparisons and positioning 9. Roadmap

10. Conclusion/next steps

Useful expressions when introducing or presenting products: 1. This model of typewriter is efficient and endurable , economical and practical for middle school students.这款打字机工作效率高，经久耐用，

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并用又经济实用，非常适合中学生使用。

2. The computer we produced is characterized by its high quality, compact-sized, energy-saving and it’ also easy-to-learn and easy-to-operate. 我们生产的这款电脑特色表现在：质量好，体积小，省电并且易学易操作。

3.They are not only as low-priced as other makers, but they are distinctly superior in the following respects .

它们不仅价格低与其它制造商，而且在以下方面显然更出众。 4. You will get a 30% increasing production upon using this machine and also it allows one people to perform the task of three people.

用种机器们可提高30%的产量，并且可以降低3/2的人工成本。（或一个人可胜任以前3个人的工作）

5.The new type of suitcase card designed by our engineers is very ingenious and practical.

我们工程师设计的这种密码箱非常的精巧实用。

6.This kind of bicycle can be folded in half and handy to carry around ,especially useful during traveling and traffic jams.

这种自行车对折，可以手提，尤其是在旅游和交通堵塞时特别好用。 7．Compared with other brands, this kind of tyre cost less per mile and wear much longer due to its topnotch rubber.

与其它品牌相比，这种轮胎因为是用最好的橡胶做的，每英里磨损少并用耐用.

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8.This material has a durable and easy-to-clean surface. 这种材料经外耐用并且表面易清洁

9.This kind of air-conditioning system is practical and economical for the needs of your company.

我们这种空调系统实用又经济，满足你们公司的需要

10.Our products are as superb quality as well as the typical oriental make-up.

我们这种产品和典型的东方包装一样有极好的品质

11.Our silk garments are made of super pure silk material and by traditional skills.

我们的绸制衣服是用上等的真丝加上传统的工艺制做而成。 12. The garments are magnificent and tasteful and have long enjoyed great fame both at home and aboard.

这种衣服穿着华丽，有品味，无论是国内还是国外都很有名望 13.As our typewriters are made of light and hard alloy they are both portable and endurable.

因为我们的打字机是由轻而坚固的合成制成，所以轻便携带又很耐用。

14.The hand bags we quoted are all made of the best leather and various the kinds and the styles in order to meet the requirements of all walks of life in your country.

为了适合贵国各种生活层次的需求，我们报价的手提包全部是用最好

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的皮料制做的，并且有各种各样的款式。

15.As our products have all the feature you need and 20% cheaper compared with that Japanese made ,I strongly recommended to you. 我强力向您推荐我们这种产品，有您需要的所有功能，并且比日本产的便宜20%

16.Vacuum cleaners of this brand are competitive in the international market and are the best- selling products of their kind.这种牌子的真空吸尘器在国际市场上很有竞争力，并且是这类产品中销售最好的 17. “Forever” multiple speed racing bicycles are sure to be sellable in your market.

“永久”牌变速赛车当然也适合在你们那的市场上销售。

18. Owning to its superior quality and reasonable price our silk has met with warm reception and quick sale in most European countries. 拥有高品质和合理的价格，我们的丝稠在欧州国家很家欢迎，并且销售很快。

19.We feel that our product is the best kind in Asia and we can very well compete against Japan in price.

我们觉得我们的产品在亚州是最好的，在价格上我们比日本有很好的竞争力.

20.By virtue of its super quality ,this product is often sold out in many areas.

凭借其高品质，这些产品在很多地方都经常脱销

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21.Our products are superior in quality and moderate in price and are sure to be sellable in your market.

我们的产品质量上乘，价格适中，相信在你们那的市场会很畅销 Sample dialogues: Attending trade fairs 1.

A: Hello! Welcome to Guangzhou Fair.

B: Thank you. I’m from America. Here is my business card.

A: Glad to meet you, Mr. Smith. My family name is Wang and here is my name card.

B: Great! This is my first visit to the Fair. Everything is new to me. Would you please give me some information?

A: Glad to. The Fair is a big gathering taking place twice a year. Thousands of businessmen from more than a hundred and fifty countries and regions are here to trade with China. B: What about your company?

A: Ours is a company specializing in exporting leather products. And what about yours ?

B: My shoes firm has a high standing in my country. My bank is the City Bank, New York. You may refer to it for my references. 2.

A: Pure silk carpets are marvelous. Our company has a great interest in these carpets.

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B: What kind of design would you like? A: Both the Chinese and the Turkish. B: And what size do you want?

A: Small wall carpets, say 4 feet by 3 feet. And would you tell me how many carpets you can manage to produce by early December? B: .............................. A: We would want 10000

B: That’s a lot. I can’t promise you 10000 by early December, but can confirm 5 000.

A: Thank you. Now what is the price per piece?

B: We have a fixed wholesale price for this carpet. That’s $30 each. A: But we are dealing with a bulk purchase…………… B: Ok. We can offer you a 5% discount. A: That sounds nice.

http://jpkc.szpt.edu.cn/2008/hzyy/Resource_Content.asp?id=103

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