Cross-channel interstitial program promotion

专利名称：Cross-channel interstitial program

promotion

发明人：John J. Sie,Mark G. Bauman,John C.

Beyler,Gregory R. DePrez

申请号：US12622263申请日：20091119公开号：US08037494B2公开日：20111011

专利附图：

摘要：According to the invention, a method for generating a personalized menupromoting other video programs available from a video content delivery system is

disclosed. The video content delivery system provides a plurality of channels of videocontent simultaneously. In one step, it is determined that a triggering event has occurredwith a video content delivery conduit. First information about one or more users isgathered. The one or more users are associated with an account with the video contentdelivery system. Alternative video programs are determined and personalized for theone or more users based, at least in part, upon the first information. The context for thetriggering event is analyzed to produce second information. A configuration of thepersonalized menu is determined based, at least in part, upon the second information.The personalized menu is formulated for presentment to the one or more users. Thepersonalized menu comprises links to the alternative video programs.

申请人：John J. Sie,Mark G. Bauman,John C. Beyler,Gregory R. DePrez

地址：Englewood CO US,Englewood CO US,Highlands Ranch CO US,Highlands RanchCO US

国籍：US,US,US,US

代理机构：Kilpatrick Townsend & Stockton LLP

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